Frontier, emerging technologies are the space where there’s no design template, no evidence of prior success to guide us. As a team of veteran innovators, that space is exactly where we like to be.

We have consistently found success designing and building where no one else has, applying non-obvious product ideas taken from outside the tech world—social systems theory, implicit motivations, canine cognition, behavioral economics, human psychology—for practical solutions.

The obvious solutions don’t survive on frontier technologies. That’s why we seek out non-obvious solutions that create new, durable categories rather than iterate on existing ones.

Our development process embraces creative risk while working within a disciplined, shipping-oriented framework. A prototyping-first approach targets the hardest questions and deepest unknowns as our starting point. These are the areas where we bring in new ideas, build systems, and learn from how users interact with them.

We don’t shy away from empowering users to show agency and creativity. Our time in game development has taught us to follow a user’s intrinsic motivations, and we’ve learned to leverage emergent behavior in our product design to support it.

Our ability to approach innovative problems has never been more valuable. The obvious consumer AI applications are proving ephemeral; we believe technology should answer questions real people actually ask. In our first approach we developed a novel experience that helps users derive personal meaning without prescriptive answers, a collaborative model that led to genuine emotional connection and sustainable engagement.

With a track record of shipping world-class experiences and a validated approach to meaningful AI interaction, we’re positioned to build digital products that people don’t just use, but genuinely value.